Who they are
PlatinumLED, trading as Platinum Therapy Lights, is a US brand built around one product family: the BIOMAX panels. It targets the upper-middle of the consumer market, $659 to $1,299 across the three models we track, and its distinguishing feature is spectrum. Seven wavelengths is the widest spread of any panel line in our data, including a 480nm blue channel and 1060nm deep near-infrared that most competitors skip entirely.
Manufacturing location is not published on the pages we hold. The hardware itself is well regarded and the warranty support is strong, both of which are worth acknowledging before the criticism starts. There is no open affiliate programme, which is unusual for the category and means most of the enthusiastic BIOMAX coverage you will find online is not commission-driven.
What they actually publish
Inconsistently, and that is the problem.
The BIOMAX 900 carries a stated 135 mW/cm2 at 6 inches. The distance is there, which puts PlatinumLED ahead of Bon Charge, Vellgus and Vital Red Light. But no instrument is named and no method is disclosed, so there is no way to tell whether that figure came from a consumer solar meter or a spectroradiometer. The two read very differently on the same panel. Alex Fergus measured the 900 at 87 mW/cm2 using a nine-point spectrometer average at 6 inches. That is roughly two thirds of the advertised number.
The BIOMAX 600 and BIOMAX 300 are worse. Their figures, 129 and 124 mW/cm2 at 6 inches, appear only in a PlatinumLED blog post rather than on the product pages, with no measurement method disclosed at all. Nobody has independently metered either model. Given the 900 came in at 64 percent of its claim, apply the same discount to both until someone puts a spectrometer in front of them.
A brand that publishes a distance deserves partial credit. A brand that buries two of its three irradiance figures in a blog post and never names an instrument has not earned the rest.
The range
The BIOMAX 900 at $1,299 is the flagship: 300 LEDs, 900W, a 36 inch tall panel, seven wavelengths at 480, 630, 660, 810, 830, 850 and 1060nm, three year warranty, 60 day returns.
The BIOMAX 600 at $1,049 runs 200 LEDs and 350W in a 35.0 x 8.7 x 2.8 inch body. Crucially it keeps the full seven wavelength spectrum, so there is no feature stripping as you move down the line. No coverage area is published for this model.
The BIOMAX 300 at $659 is the entry point: 100 LEDs, 180W, an 18.9 x 8.7 x 2.8 inch panel with a stated 31 x 21 inch coverage area at 6 inches. Same seven wavelengths. Compact enough for a desk, small enough that it is a targeted device rather than a body-sized one.
All three carry a three year warranty and a 60 day return window, but returns attract a 20 percent restocking fee, and on the 300 you also pay return shipping. Read that before you order to try.
Regulatory position
FDA registered, not cleared. Registration is a listing formality with no review of whether the device does anything.
PlatinumLED muddies this itself. The BIOMAX 900 product page describes it as an FDA Class II Medical Device, while the brand's own FAQ describes the range as low-risk general wellness products. Those are two different regulatory categories and they cannot both be true of the same panel. General wellness products sit outside device regulation precisely because they make no disease claims. Class II medical devices are regulated. When a brand's product page and its FAQ disagree about which one it is, treat the flattering version as marketing and the FAQ as the honest one.
Cleared, for the record, is not approved, and clearance always attaches to a specific stated intended use. PlatinumLED has neither in our data.
Who should buy it, who should not
Buy the BIOMAX 900 if you specifically want 480nm and 1060nm in the same panel and you are prepared to plan sessions from the measured 87 mW/cm2 rather than the advertised 135. At that real figure it is still a genuinely strong panel, and 87 is competitive with anything else independently metered in our data. Buy the 300 if you want that spectrum for a face or a single joint and you accept the small treatment area.
Do not buy on the strength of the published irradiance figures for the 600 or 300, because nobody has verified them and their sibling missed by a third. Do not buy if you want unambiguous regulatory status, since the brand cannot keep its own story straight. And factor the 20 percent restocking fee into the 60 day trial, because a returns policy with a fifth of the price attached is not really a risk-free trial.